mParticle launches new data planning tools and models to help marketers, developers and product managers take full advantage of customer data
Leading Customer Data Infrastructure Company Provides Solutions to Improve Data Quality; Sets the industry standard for data planning best practices
Posted: October 12, 2021 at 10:18 a.m. CDT|Update: 1 hour ago
NEW YORK, 12 October 2021 / PRNewswire / – m Particle, the world’s largest independent customer data platform, today announced new data planning tools and best practices to help marketers, developers and product managers take full advantage of customer data by simplifying the process. implementing the data plan and mitigating dirty data.
Only 3% of company data meets basic quality standards leading to inaccurate and inconsistent information that results in wasted marketing budgets, poorly executed customer experiences, and tedious debugging hours for developers, limiting business growth. At the end of the day, no matter how much data a business has, it’s useless if it’s not accurate or if teams don’t trust it.
“The data plans have allowed our teams to collaborate to identify and resolve data quality issues early in the development process,” said Jeremiah Mercury, vice president of data science at EPIX. “Since the adoption of the data plans, quality violations have decreased significantly. We spend less time fixing downstream data and more time building new capacity. “
Data planning helps guide developers” and marketers’ data-related tasks while fostering inter-organizational collaboration and data minimization. mParticle Data planning features enable this with several features including:
- Data planning: Data Planning serves as the interface for marketers, product managers, developers and analysts to collaborate in defining customer data important to the business. Through build this plan with mParticle, customers can alleviate data quality issues in downstream systems that data consumers (i.e. marketers) rely on, such as Amplitude, Braze, Snowflake, etc.
- Data validation: Data validation solves real-time data quality issues, allowing visibility into data quality in monitoring compliance with data plans live broadcast. This saves developers hours and cuts down on mParticle implementation time. It also increases confidence in the integrity of the data of all stakeholders.
- Data activation: When building audiences, it is useful for marketers to know what attributes are available for each event in their dataset, along with the meaning of those data points, so they can create compelling customer experiences and optimize spend.
Often times for marketers the support of technical resources is insufficient and they have been burned in the past by bad data. This leads to mistrust given the lack of transparency in the data to understand why campaigns are not performing well. On the engineering and developer side, building trust and alignment between data stakeholders is a challenge, as different teams use disparate tools and methods. Additionally, for application developers, there is no indication that the data model is implemented correctly, and cycles are spent debugging, testing, and repairing broken implementations. All of this means a lot of time and money wasted cleaning up bad data.
“The old adage for ‘garbage in, garbage out’ data has only grown as more and more companies attempt to realize the value of their data,” said Chee chew, CPO of mParticle. “MParticle’s data plans allow businesses to trust their customer data, build rich profiles and personalize customer experiences. “
MParticle’s data planning tools enable businesses to mitigate bad data early on by aligning key stakeholders with a common data taxonomy, setting expectations and managing inevitable changes to drive better business results and change the organization. MParticle’s tools give more visibility to marketers and product managers while speeding up development for engineers with fewer schema errors in code. MParticle data planning increases the efficiency of downstream connections by making data more reliable and actionable for marketing campaigns, personalization, product analysis, machine learning, and more.
Register for the mParticle Data Planning webinar, Take full advantage of customer data, to November 4, 2021 To 10 a.m. PT/1 p.m. ET to learn more.
About mParticle
mParticle facilitates the overall management of customer data throughout the product and customer lifecycle. Teams from companies like Starbucks, NBCUniversal, Spotify, and Airbnb use mParticle to deliver exceptional customer experiences and accelerate their growth. We simplify the customer data infrastructure, which translates to cleaner code, improved site and application performance, less maintenance, and recovered engineering time. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney, and London.
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