My five # 436 | Inbound Marketing Agency
Five things to share from about the past week, presented every Friday by another member of the Browser Media team.
My Five this week is from Kerry.
1. Forget what you thought you knew about header tags
A Twitter poll this week found that more than half of SEOs don’t know what Google’s advice for header tags is. When asked if Google prefers one H1 tag per page for optimization purposes, 57% said yes.
Quiz: Does Google recommend using just one
in your content for SEO purposes?
– Cyrus (@CyrusShepard) May 11, 2021
In fact, Google’s official header tag advice isn’t that simple, with John Mueller declaring “You can use the H1 tags as often as you like on a page. There is no limit, neither upper nor lower. Your site will rank perfectly without H1 tags or with five H1 tags. “
This is something that Google has clarified over and over again, in various videos and hangouts. So why, as an industry, are we so hooked on a first half per page? Part of the reason is that Google relies more on them, but with SEO audit tools still typically flagging pages that do not have an H1 or have more than an H1, it is not. not surprisingly.
It’s also worth bearing in mind that Google often tells us not to worry about optimizing our websites while rewarding those who do. It comes down to a bit of common sense. The main purpose of a headline is to communicate to Google what it’s about in that section of content, so in most cases you’ll want to include an H1 and think about a specific description. And in most cases, you’re probably focusing on one topic per page, but it’s handy to note that if you have a page that covers multiple different topics, you won’t be penalized for including more than one H1.
2. Foundational Web Vitals Study Finds June Could Be Interesting
All of us know how important user experience is, but sometimes it takes the threat of an algorithm update to get these factors prioritized. And sometimes, even then, that’s not enough!
A depth study found that only 4% of websites scored well in all three Core Web Vitals – meaning 96% did not. Google is coming Updating the page experience, which is expected to start rolling out next month, will see Core Web Vitals become ranking factors.
The SearchMetrics study found the following:
- 54% of sites had a good LCP (Largest Contentful Paint) score. Almost half (46.23%) had “poor” or “need for improvement” LCP scores.
- 54% of sites had optimal First Entry Delay (FID) ratings. Only 8.57% of sites had a “poor” FID score.
- 65.13% of sites had good Optimal Cumulative Layout Shift (CLS) scores.
It’s also just a good background lesson. It’s easy to be alarmed by tech reports, but it’s important to take it a step further. If the pages you are having trouble with are old or unimportant pages, you are in a very different situation from a few serious issues on the key service pages you rely on – if they impact your traffic. It’s also a reminder that it’s about how you relate to those around you. So without reference, a score of 60% on your Greatest Painting Content score may not seem like a cause for celebration, but it puts you above average in this study.
3. There is a new city schematic markup tool.
As Google is phasing out its structured data testing tool, Schema.org has launched a replacement. As promised, the new schema markup validator is now in beta, available at validator.schema.org.
The tool helps you validate your structured data on your site which is used for general purpose structured data debugging and validation, outside of Google’s Rich Results Testing Tool, which can still be used.
The Schema Markup Validator is powered by Google’s general infrastructure for working with structured data and is provided to the Schema.org project as a tool hosted by Google.
4. The call history report starts showing data in Google My Business
Since October, Google has been showing a call history feature in Google My Business, but so far the data is blank. Now Google starts showing call data including names, phone numbers, and dates of answered and missed calls.
When a customer clicks the Call button on your company profile, their call should appear in the Calls tab of GMB, and from there you can find out about recent calls and, most importantly, missed calls.
Since many people still work from home and the phone systems are not run the way they used to be, this could be of great help in ensuring that businesses don’t run out of sales, as well as helping them to manage. prioritize who to call back first. .
5. KFC says we can lick our fingers again
Ads are reopening, you can get your hair cut again, and KFC has gone back to its usual slogan – it seems like life is slowly getting back to normal.
For 65 years, the fast food restaurant has stuck to the ‘finger lickin’ good ‘slogan, but made the decision to drop it last year because it was’ inappropriate’ during the pandemic, breaking hygiene advice . The temporary hiatus is now over and the well-known phrase is now back in full force in its new campaign airing on TV, radio, digital and social media.
It’s oddly heartwarming to find the tagline again, but the ad’s best asset is probably the outspoken mockery of the individual who called 999 in panic on the infamous chicken shortage of 2018.