The past month has been one of the busiest months I’ve seen with Google Search in some time. We had a confirmed baseline update from Google in June 2021, several unconfirmed algorithm updates including the big May 22 update, Google announced MUM (it is not live yet ) and Google told us that the page experience update will be coming to the desktop as well.

Google shared its trust ranking signals in the news, which relates to transparency. Google has hinted that they might stumble upon UGC spam, as it sent far fewer manual actions last year than in previous years. Google added new video markup options and launched the Schema.org validator. Google Search Console updated CLS metrics for the better, announced it was dropping rich result types but added more specific rich results to the report.

We’ve also covered tons of UI changes and changes related to local maps and much more.

Most of the discussion going on in the SEO space is related to the main update, as you can imagine.

For the recap of the last few months, check out the May 2021 Google webmaster report (smart name).

Here are the most important stories you might want to catch up on:

Google Basic Update

• Google’s main June 2021 update live – so far we don’t notice much
• Google’s June 2021 Basic Update Tremors, But It’s Still Early

Google unconfirmed algorithm updates

• May 22 Google algorithm update is off the charts
• Google Search Ranking Algorithm Update May 19-20 – Unconfirmed
• Mid-May Google Search Ranking Algorithm Update Continues
• May 13 Google Search Ranking Algorithm Update (Unconfirmed)
• Google Tremors Search Ranking Algorithm May 7-9

Other Google Google algorithms

• Google announces unified multitasking model – MUM
• Google will announce when MUM is added to Google search
• The update to the Google Page experience is also coming to the desktop

Google SEO

• Google News Articles and Site-Wide Trust Factors
• Can Google increase the application of spam user-generated content with penalties?
• Google sent 2.9 million manual spam actions in 2020; Less than in previous years
• Google Video Key Moments Clip & Seek Markup
• Schema.org markup validator is now live
• Google Mobile First indexing is not yet 100%
• Google supports six new types of math problem-solving problems
• Google on internationalization, languages ​​and what it takes to be successful in SEO
• Google says changes in search traffic aren’t always indicative of technical issues
• Google can lose track of tons of URL parameters; Why canonicals matter
• Google: redirecting a URL to a new URL will redirect essential web metrics
• Google: Creating unrelated content to build links is a ‘missed opportunity’
• Google: You Don’t Need All Three Good Vital Web Scores to Increase Rankings
• Signed trade reports can arrive on the Google Search Console
• Google: We don’t use the Trust project directly for search rankings
• Google hypothetically talks about speed as a ranking factor – it’s small

Google Search Console

• Updated cumulative layout offset metric live in Google Search Console
• Google Search Console performance report to remove rich result type
• Google Search Console changes structured event data reports
• Google Search Console regular expressions get exclusion support
• Practice issues Search appearance filters are now available in the Search Console performance report
• Google Search Console stops reporting scrolling to text

Google UI Tests

• Google search results with the Listen this aloud button
• Google Featured Snippets Tests also covered on this Links page
• Google search tests learn more instead of asking people too
• Google is testing more specific extensible searches
• Google is testing trending searches on the Google Mobile home page
• Google video results on the right side of search results
• Google search tests the super wide image results box

Google Local

• Google Maps will tailor the results for you and the time of day
• Google Maps showed the distances for businesses from the service area
• New to the Google local search results tag
• Google My Business removes the ability to edit or create short names
• Hey Google, bring the My Business Online feature into the Google My Business Assistant app
• Google Bug Was Showing Hidden Business Addresses In Google Local Shopping Search
• Hide your phone number in Google My Business / Google Local
• Google My Business performance report to add direction requests and website visits
• Google local pack 10 – A bug?
• Google My Business call history feature now shows call data
• Google My Business Insights Now Shows Bookings Report Data

Other Google search

• Google Podcast: Deeper Insight into the Service and More Fun Information
• Status of the Improvement Policy for the New Google Merchant Center Website
• Reverse Google Image Search and Google Lens are getting closer
• Google search promoters are no longer supposed to know rankings
• Google About this result is spreading worldwide for English queries

Discussion Forum at WebmasterWorld.