Jun Group launches machine learning tool Vera
NEW YORK, Jan. 18, 2022 (GLOBE NEWSWIRE) — June group, a mobile advertising platform that offers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched a new machine learning campaign optimization tool, Vera.
Inspired by the Latin word for “truth”, Vera is a new tool developed by Jun Group’s technology team that uses artificial intelligence and machine learning to optimize advertising campaigns in real time and deliver actionable results. Vera will enhance Jun Group’s unparalleled store-specific sales increase, return on ad spend and viewability, which consistently exceed industry standards.
“As brands continue to push for actionable, low-funnel results, this is a major milestone for mobile campaign effectiveness,” said Corey Weiner, CEO of Jun Group.
“The best ad platforms are masters of probability,” Weiner said. “How likely is the person on the other side of your ad to take action? Vera uses AI to digest hundreds of thousands of conversions, then tweaks its algorithm to determine what kind of customers are most likely to click, download or purchase.”
Vera is powered by zero-party data, which encompasses data that a customer voluntarily and intentionally provides. This includes a customer’s personal attributes (eg, age, gender, and other demographic information), purchase intent, or any other information the customer is comfortable sharing directly. Data directs Vera to the most receptive and relevant audience for each campaign.
“Whether you are a local car dealership or a Fortune 500 brand, our goal is the same: to achieve the best cost-per-result ratio,” said Mishel Alon, COO of Jun Group.
Imagine that the advertisement only goes to people who say they are interested. Jun Group does this at scale, building custom audiences using first-party data collected directly from its SDK. Jun Group delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers and generates opt-in pageviews for major publishers. Jun Group is powered by its machine learning optimization tool, Vera; its custom audience targeting platform, Schema; and its in-house creative studio, Candor. Through brand, buyer, publisher, and influencer marketing, Jun Group drives tangible actions that are visible, brand-safe, and transparent.
Based in New York, Jun Group is a division of Advantage Solutions, a leading provider of sales and marketing technology solutions. Jun Group is certified 2020 A great place to work. Visit jungroup.com or follow on Twitter @jungroup Or on LinkedIn.
WILL BRAITHWAITE | MARKETING MANAGER
JUNE GROUP | DIRECT 610.585.8471