10 tips for creating a well-rounded SEO strategy
A well-rounded SEO strategy includes a mix of quality content and technical improvements. The following tips from members of the online small business community can increase traffic and make your website more user-friendly.
Use Google Trends for Keyword Research
Google Trends can help you find relevant keywords that people are actually searching for. But learning how the tool works and how to get the most out of it isn’t always easy. This 99Signals article by Sandeep Mallya includes tips and tricks for entrepreneurs and content creators. You can also see comments on the post in the BizSugar community.
Do a full SEO audit
Before you can improve your SEO strategy, you need to know your own starting point. Assessing your current site can provide insight into your most effective strategies and those that need to be changed. Jeff Riddall shares a checklist for performing an SEO audit in this Search Engine Journal article.
Learn how schema affects SEO
Schema is an important part of SEO. But it is not obvious to website visitors. And many companies are unaware of the power of this feature. Here’s a guide to this concept from Luke Harsel of SEMRush.
Boost Site Ranking with Off-Page SEO
Parts of your website are not even visible to public visitors. But these factors can still impact SEO. Erik Emanuelli offers tips and ideas in this blog post. And members of the BizSugar community shared their own thoughts here.
Promote content with this new Google AdSense feature
Google is constantly updating its features to provide new opportunities for content creators and improve user experience. A new AdSense feature offers related search options for content. In this article from Search Engine Land, George Nguyen explains the feature and gives business tips.
Increase website traffic with blogging
SEO is not just about optimizing the main pages of your website. A blog can help you highlight content with relevant keywords and increase links to your online presence. Lisa Sicard provides tips for using a blog to improve SEO in this article on The Happy Guy blog.
Ask these questions before starting a blog
Blogs can help with SEO by incorporating more relevant keywords and topics into your website. But this strategy may not be for everyone. Dana Davis discusses some important blogging considerations in this GrowMap article.
Enjoy Higher Page Rankings with Facebook SEO
SEO is most often associated with dedicated websites. But the concepts also apply to social media platforms. Since Facebook is the main social platform for businesses, it is important to understand how SEO works in this specific context. Read this article from Pixel Productions to learn more about it.
Make your page titles SEO friendly
There are so many factors that impact SEO on every web page. But it’s not just about creating content full of relevant keywords. Little things like page titles go a long way. Learn more in this Blog Assistant article by Ann Smarty. Next, head over to the BizSugar Community to see what members are saying.
Create a well-rounded strategy for your online store
SEO is just one factor among many that can impact the success of an online store. If you want to drive long-term success, you need a strategy that includes a variety of factors. Harry and Sally Vaishnav of SmallBizViewpoints highlight some of these factors here.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]