Youtube Originals is being closed, the project manager leaves the company
A new report from Variety, and later corroborated by Youtube’s chief commercial officer, Robert Kyncl on Twitter, Youtube Originals, the company’s own content list is being shut down. Additionally, Global Head of Originals, Susanne Daniels, is leaving the company, her last day being March 1, 2022.
Before unplugging, Youtube will finalize the production of all shows for which it has already contracted creators in order to honor its agreements, and in the future it will only fund content that is part of the Black Voices and YouTube funds. Kids.
Launched in 2016, Youtube Originals has amassed billions of views. With 2 million creators in the Youtube Partner Program and over $30 billion spent out of Youtube’s pocket for creators, artists and media companies in the past three years alone, Robert is a health advocate. of the program in the light of current events.
While no specific reason was given for the closure of Originals, it’s fair to conclude that they haven’t been as successful as other competing Original content offerings. However, Google makes it clear that the program did what it was supposed to do: shine a light on important social topics, introduce Youtube to new audiences, and showcase creators in new and unique ways.
As one of the main benefits of Youtube Red – I mean Youtube Premium – Originals were never really seen as something that added enough value for the cost compared to other features such as background listening, offline playback and, most importantly, an ad-free experience. .
As of this writing, the “Originals” tab is still present on the Youtube app and website, with all of its content likely to remain even if the tab is removed. Last time I watched it was focused on delivering interesting shows like incredibly cool Mind Field, Escape the Night, MatPat’s GAME LAB, Bad Internet, and Rhett & Link’s Buddy System, but now that I have clicked on it, the whole focus seems to have shifted to cultural awareness and inclusion – something the company has been focusing heavily on lately in several other projects. Let me know in the comments if you’ve ever watched Youtube Originals and if you’ll be sad to see them disappear. More importantly, tell me how ridiculous it is for me to ask the question and how rhetorical this question is.