These 3 tools will help you spot fake Amazon reviews
The first thing people do when deciding to buy something online is to check customer reviews. A quick review of the most recent reviews can tell you a lot about a product’s value.
Unfortunately, there are unscrupulous sellers who order positive reviews in order to mislead buyers into buying their second-rate products. This deceptive practice means that buyers often waste their time trying to return the substandard product and even lose their money in some cases.
So how can you check for reviews on Amazon that you can trust? Which Amazon reviews are fake?
Amazon’s best fake review checkers
As a buyer, it’s important to arm yourself with the right tools to weed out these sneaky bogus reviews to avoid wasting your time and money. Read on to discover the best tools that will help you identify fake Amazon reviews.
ReviewMeta is a customer review checker that analyzes reviews using a wide variety of tests to return a rating based only on legitimate reviews. The goal of ReviewMeta is to identify and remove “unnatural reviews” using data and algorithms, and to show what unbiased buyers really think about a product.
Using ReviewMeta is simple: just copy and paste an Amazon URL and hit To go. ReviewMeta will return a Adjusted rating reviews only from legitimate buyers, with “unnatural” reviews being filtered out.
ReviewMeta will also tell you the percentage of customer reviews that are not “natural” next to a Report card which assigns a pass, warning, or failure from a number of categories such as number of acceptable unverified purchases and suspicious reviewers.
Fakespot promises to help you identify and avoid shady sellers who use dishonest customer reviews. The company uses proprietary AI technology to detect suspicious activity by analyzing billions of customer reviews.
It’s easy to tell how genuine customer reviews for a product are – just enter a URL into Fakespot’s analyzer and it will return a review score between A and F based on authenticity. customer reviews. An adjusted customer rating will also be provided to recalculate customer ratings for a product after excluding suspicious ratings.
Fakespot also provides an overview with information you might find useful, such as the most common words found in reviews and the degree of deception detected in reviews.
Fakespot’s browser extension has a few additional features that are not present in the web page analyzer, such as whether a seller is approved or poorly rated and product alternatives recommended.
In addition to url parser accessible through their website, Fakespot is also available on both Chromium and Firefox extensions, and Android app, so you’ll always find shady sellers no matter how you shop. Unfortunately, Apple has removed the iOS version from the App Store.
TheReviewIndex detects suspicious patterns in customer reviews by mining data and using neural networks to return information.
To use TheReviewIndex, paste an Amazon product URL and press To summarize. TheReviewIndex will return a Overview with a score out of 10 and a Spam test pass, warning or failure result. As you scroll down, the Summary of Comments has a handy feature that groups reviews by categories like price and reliability and indicates whether the reviews were mostly negative or positive when it comes to the category.
the Spam test detects abnormal reviewer behaviors, such as if there are a large number of new user reviews and their overall activity level on Amazon.
Be a wise buyer
You may be able to tell a fake review from a real one if you know what to look for. However, fake review techniques continue to evolve to avoid detection by Amazon.
Your best bet is to be skeptical of anything you read online and stick with the brands you know best.
A simple search may not be enough. Use these tips to do an advanced search on Amazon.
About the Author