Xopus

Main Menu

  • Schemas
  • CSS
  • Chrome
  • Firefox
  • Fund

Xopus

Header Banner

Xopus

  • Schemas
  • CSS
  • Chrome
  • Firefox
  • Fund
CSS
Home›CSS›Price Comparison Service Enables European Retailers to Acquire New Online Shoppers More Profitably – Marketing

Price Comparison Service Enables European Retailers to Acquire New Online Shoppers More Profitably – Marketing

By Warren B. Obrien
June 16, 2021
0
0



Compare and contrast can lead to better UX and save retailers money on acquisition

With a new price comparison service launched by Klarna, retailers across Europe can now grow their customer base, increase their return on ad spend and drive traffic to high-intent consumers.

The Klarna price comparison page will also provide new opportunities for brands to reach consumers who browse with their products.

David Sandström, Marketing Director at Klarna, explains: “With this new product, we are enabling retailers to list their Google Product Listings more efficiently. In practical terms, this means that we are giving retailers a more efficient and less expensive way to increase their customer base and convert highly relevant traffic from consumers looking for the products they want to buy, thus maximizing the return on merchant ad spend. As a growth partner for our retailers, we are excited to launch even more products and services to support their strategy in the near future.

The CSS program was created by Google to diversify search results from advertisements for a product offering (PLA). A CSS partner can facilitate the publication of a PLA on Google and then act as the link between the advertiser (the reseller) and Google. Unlike its competitors, Klarna Comparison Shopping Service offers PLA hosting for a small monthly flat fee. By switching to Klarna CSS, retailers can save up to 20% on their cost-per-click spend by avoiding the fees charged by Google CSS. Klarna will also list a retailer’s product inventory on the Klarna price comparison web pages to further improve the retailer’s product visibility and reach to its customers.

Klarna’s new price comparison service is available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain , Sweden, Switzerland and the United Kingdom.



Related posts:

  1. What are Cascading Style Sheets and what is CSS for?
  2. Update from the European Commission: The future revision of REACH and the restriction of PFAS | Jones Day
  3. The Greeting Cards Market Expected To Experience High Growth By 2026
  4. Virtual Healthcare Assistant Market to Grow Exponentially Between 2021 and 2028 | Key players – CSS Corp, eGain, idAvatars, Kognito, MedRespond

Recent Posts

  • This Keyboard Shortcut Can Undo Your Most Annoying Browser Mistake
  • UCSF and I-SPY 2 breast cancer researchers develop newly redefined breast cancer response subtypes
  • India-based web design company promises free food to children in need
  • Global Chromium Powder Market Size 2022 Booming By Share, Growth Size, Scope, Key Segments And Forecast To 2029 – Industrial Computing
  • Google Search Adds Author Markup Best Practices

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021

Categories

  • Chrome
  • CSS
  • Firefox
  • Fund
  • Schemas
  • Terms and Conditions
  • Privacy Policy