New Pixel 6 Leaks Show New Pixel Stand, Proves Google Won The Leak War This Time Around
This morning, Evan Blass (@evleaks) dropped a ton of photos on Twitter that show the Pixel 6 in a bunch of new settings we’ve never seen before. The photos are primarily marketing / training material that shows the phone in various lifestyle situations, so there isn’t a lot of new information to be learned from it. There’s an appropriate photo of the Pixel Stand (Google’s beefed-up wireless charging stand that’s slated to launch alongside the Pixel 6 and Pixel 6 Pro) that at least lets us know it’s real and should also be. announced October 19. Oh, and there are a few photos that highlight a new widget that I don’t remember seeing before (boarding pass info) and more confirmation on the camera’s megapixel count.
If you shrug your shoulders a little, you’re not alone. At any other time with any other major release of the phone, this would have been a massive leak with massive buzz and massive implications. As it looks here in October 2021, it’s essentially an “Oh, cool” moment. We’ve seen the phone from several angles and we’ve seen it in people’s hands and we’ve got our heads around most specs. Due to the custom processor, no one really knows what it will be fully capable of and the first performance tests simply cannot give us that information until the final hardware and software has been tested.
To put it plainly, Google won the war on leaks this year with this phone. For a company notoriously bad about leaks spoiling every surprise it has ever tried to maintain for its events, this year’s choice to be more transparent has been quite effective. I’ve covered this before, but Google has – in essence – taken control of the narrative around the Pixel 6 and Pixel 6 Pro. Instead of constantly looking like it’s getting caught with your pants down, Google feels totally in control this year.
When massive leaks like this happen and most of us look at the photos and move on, it’s safe to say Google has done it right. To be honest, I think major hardware versions should be handled this way by everyone in the future. There is no way to stop the leaks. There is no way to keep it a secret and have a full-fledged surprise on the day of a planned event. Someone will scare him away. Someone will spill the beans. Someone will tell a friend of a friend of a friend. This is how things are and likely will remain so until companies take a look at what Google has done with the Pixel 6 and realize that a little more transparency about upcoming products – announced at the right time – can. to be a very powerful thing.