How to turn off Sponsored Ads and Suggestions in Mozilla Firefox
Mozilla Firefox browser has developed a To suggest feature that occasionally displays sponsored or suggested ads. On average, a person will see around 4,000 ads per day. If you would like to disable this feature, we show you how to do it.
Mozilla Firefox “Suggest” feature
It can help you navigate to relevant information and sites, providing similar suggestions as needed. According to How-to-Geek, it also displays content from paid advertisers. Firefox uses the user’s city location and searches for keywords to provide relevant suggestions to Firefox and its trusted partners. User privacy is ensured while working on contextual suggestions.
Suggestions from “trusted partners” are displayed below the usual search suggestions. It’s based on the user’s browser history, bookmarks, and open tabs, which is a less intrusive version of the search ad.
Firefox’s suggestion feature does not require new data (collected or stored) to make new recommendations to its users. Additionally, according to the company’s support page, it only works with partners that comply with Mozilla’s privacy standards for Firefox. This update has been around since the previous version 92.0, although it first appeared in the release notes for the current release.
Once you’ve updated the browser to the latest version, Firefox will also present you with a pop-up window asking if you want to turn on “pop-up suggestions” or change your settings. Please note that you can also disable any of the features of Firefox Suggest if you have accidentally enabled them.
Disable Sponsored Suggestions and Ads in Mozilla Firefox
To disable ads in Mozilla Firefox, follow these steps:
- Launch the Firefox browser
- Go to Mozilla Firefox Settings.
- Open “Confidentiality and security”.
- Change the privacy and security settings.
- Clear the Contextual Suggestions and Include Occasional Sponsored Suggestions checkbox.
Let’s see these steps in more detail.
Go to Mozilla Firefox settings:
Open Mozilla Firefox. To select Settings. To do this, go to the upper right corner of the Firefox window, click on the hamburger icon and select Settings from the menu.
Open “Confidentiality and security”:
Once the Settings the tab is open, click Privacy and Security in the sidebar.
You will see the following options for Privacy and Security tongue.
Change privacy and security settings:
Now scroll to Address bar. Uncheck the box of Contextual suggestions and Include occasional sponsored suggestions.
Firefox is an alternative browser and it prioritizes user privacy, collecting and storing less data. So, Firefox Suggest is not a big deal if you trust the browser.
We hope you found the guide mentioned above helpful. Let us know for suggestions if any.
Why can’t I see any Mozilla Firefox ad suggestion?
Not all users will see ad suggestions in the Firefox address bar. This is because these users did not opt for this option. These users will not see the option to Contextual suggestions also in the Privacy and Security Firefox settings.
Users who have opted in will see the text “Firefox will have access to your location, search queries, and sites visited” under Contextual Suggestions. This means that Firefox Suggest with smarter suggestions is available for these users. If you don’t see this text, “smarter pop-up suggestions” aren’t offered or turned on.
How do I enable suggestions in Firefox?
You can enable search suggestions in the Firefox address bar by changing the Settings browser option. Under Settings you will see the To look for tab in the left menu.
Now select the To look for panel, then check or uncheck the box Provide search suggestions in your Firefox search settings. To see search suggestions in the drop-down list in the address bar, check the box next to Show search suggestions in address bar results.