Google recommends adding a link to the author’s page in the structured data of the article
Removing ambiguity in the content of the page can increase Google’s confidence in the relevance of its topic and result in better visibility on Google search. The use of Schema.org structured data is one of the methods used by webmasters to dispel content ambiguity for Google search. Google now recommends that publishers include a link to the author’s page in the
Article structured data to help them dispel doubts about the author of an article.
August 2021: Addition of a new recommended
author.urlproperty to the structured data documentation of the article. the
urlOwnership helps Google dispel the ambiguity of the correct article author.
Major updates to Google Search Central documentation
author property has always been recommended for use with the
Article type, which means webmasters will only have to add the
Person type with the
url goods. Here is an example of how Coywolf News includes the
url property for article authors.
If there are multiple authors for an article, webmasters will need to use a JSON array to list all the authors and links to their bio pages.
Additionally, if an author has a website or Wikipedia entry, editors may consider using the
sameAs property to further dispel the author’s ambiguity for Google.
Jon is the founder of Coywolf and the EIC and senior reporting writer for Coywolf News. He is an industry veteran with over 25 years of experience in digital marketing and internet technologies. To pursue @henshaw