the global leader in CRM, today announced that Firefox Bikes will leverage Salesforce to support its digital transformation journey. With the rollout of Sales Cloud, Service Cloud, Commerce Cloud, and Marketing Cloud, Firefox aims to deliver a consistent omnichannel experience across all digital and physical touchpoints. Firefox is a digital-focused company with a vision to have an omnichannel business model that combines direct-to-consumer (D2C) sales from the website and a nationwide offline network integrating more than 500 retail on a single platform.

Firefox is the leading D2C brand in the bicycle category and through this collaboration with Salesforce, Firefox aims to improve the customer experience across all of its touchpoints, delivering seamless customer journeys and a true 360° view of its customer. .

News Comments: Arun Kumar Parameswaran, General Manager – Sales & Distribution, Salesforce India, said, “The pandemic has only accelerated the digital transformation journey that brands need to embark on, ensuring that they reach consumers where they are. We are thrilled to be part of this journey with Firefox as the technology provider, enabling the team to deliver a truly seamless customer experience. Sriram Sundresan, CEO of Firefox Bikes, said “Firefox has always been at the forefront of innovation and technology adoption in terms of providing a seamless customer experience. Today, as consumers continue to seek a consistent experience in both online and offline, it’s imperative for businesses to have a single view of the entire customer journey, and our collaboration with Salesforce allows us to leverage insights across the entire customer journey. r data to deliver a seamless and more personalized customer experience. About Salesforce Salesforce is the global leader in customer relationship management (CRM), bringing businesses closer to their customers in the digital age. Founded in 1999, Salesforce enables businesses of all sizes and in all industries to leverage powerful technologies—cloud, mobile, social, Internet of Things, artificial intelligence, voice, and blockchain—to create a 360-degree view of their customers. For more information on Salesforce